Cupcake Craze...
Why do we love cupcakes? Speaking as a sociologist and social psychologist, I would say that it is tied to our independence doctrine ~ the pursuit of happiness. Which encourages individualism and the celebration of that. Each cupcake then represents this celebration of the individual ~ a small birthday cake we like to give to ourselves to remind us that we are exceptional, after all America is known for its exceptionalism. Is that wise, is that healthy? Mmm..., well eating them is fun and it is what we do ~ pursue happiness.
God Bless America!
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